Wealth Management

12 Days of Christmas: Ten Lords A-Leaping

On the tenth day of Christmas my true love sent to me, ten lords a-leaping. We mark Day 10 of the 12 Days of Christmas, with the ten lords leaping for exercise, and how home exercise related businesses have thrived during 2020 with continued lockdown measures in place.

12 Days of Christmas: Ten Lords A-Leaping

The ten lords leaping derives from the Middle Ages, where in large country houses a favourite form of exercise carried on indoors during bad weather was vaulting, also known as leaping. These houses would usually have a long corridor where the upper classes could carry out this exercise, which has since become known as 'leap-frog', a game now usually left to children. There has been a lot of market movements this year as investors and consumers exercise their best options.


One such market leap is the success of exercise related businesses such as Peloton, which has climbed by around 350% in 2020. With lockdown measures preventing people from visiting the gym and other heath related establishments, the e-bike giant (which sells directly to consumers) has thrived as more people invest in home-gym equipment.


Peloton was launched in 2013 with the help of a crowdsourced Kickstarter campaign, then went public on the Nasdaq exchange in September 2019 and managed to keep its stock price afloat through the start of the global pandemic. During the month of May, their stock price started to explode in light of investor optimism that was validated with a blockbuster quarterly earnings report, which showed revenue surged 66% year over year to $526 million dollars. Since the start of May, shares have more than quadrupled after yet another surge in September, when the company said quarterly revenue growth had once again surpassed their expectations by climbing 172%.


Experts believe the stock will keep rising as the pandemic continues to grip the world, especially as December and January tend to be very strong for the firm even without the boost from Covid-19. This year has taught us all a lot about ourselves and our behaviours but most importantly about our finances.


As we leap into the new year and look back over our shoulders at what we have learned, why not start 2021 with a financial plan that will help you on your way to meeting your future life goals and aspirations? Sign up today and see how Rosecut can help you - click here to get started.


The value of an investment and the income from it can go down as well as up and investors may not get back the amount invested. This may be partly the result of exchange rate fluctuations in investments which have an exposure to foreign currencies.


If you would like to read the previous article for the ninth day of the '12 Days of Christmas: Nine Ladies Dancing', please click here.