Wealth Management

12 Days of Christmas: Partridge in a Pear Tree

On the first day of Christmas my true love sent to me, a partridge in a pear tree. We mark Day 1 of the 12 Days of Christmas, with the elusive partridge in a pear tree and the importance of having a good investment strategy and diverse portfolio.

12 Days of Christmas: Partridge in a Pear Tree

It is highly unlikely that you will ever be fortunate enough to see a Partridge resting in a Pear Tree. The Partridge is a bird that prefers grassland and the derivation of this famous line from the 12 days of Christmas is thought by some to be the French word for Partridge (Une Perdrix) which over time morphed into 'Pear Tree'.


The message from us here at Rosecut is that a single investment or investment strategy may not be what it first appears to be and therefore it is important to think outside the box when doing your analysis. As we have seen this year during the uncertainty of the coronavirus pandemic, there have been many surprise investment successes throughout 2020 which were not immediately obvious at the start of the year.


Many companies have seen a slump or have folded completely in the face of the pandemic. However, some companies not only survived but have thrived during the past nine months. With lockdown and social distancing measures, most people have been stuck inside their homes and utilising particular services to sustain their lives. One such service has been the popularity surrounding Zoom, which has seen widespread use for both personal and business purposes.


Others include YouTube and Netflix, which have seen a huge uptick in use by people watching movies, videos and tutorials whilst at home. Certain Apps have also seen a vast increase in usage due to continued social distancing and the need to stay connected to people, such as TikTok, FaceTime and Houseparty. Online shopping has also boomed in recent months, with websites such as eBay and Amazon unsurprisingly seeing more regular use by consumers.



The value of an investment and the income from it can go down as well as up and investors may not get back the amount invested. This may be partly the result of exchange rate fluctuations in investments which have an exposure to foreign currencies.


Every month our investment team provide their update on markets and investment trends. If you would like take a look at our past market updates, you can listen to our investment team on the October Market Update and November Market Update or find more insights on our Magazine page.